How can you distill enormous volumes of disparate data and use it to surprise and delight your customers? How are you evolving your infrastructure and processes to support greater demands to use data faster and more productively? From the playing field to the racetrack, leading organizations like the MLB, Golden State Warriors, McLaren, and LA Rams grapple with massive volumes of data. This customer panel brings together technology leaders to discuss the universal challenges along with their innovative solutions for maximizing the value of big data and AI across their businesses.

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.

Like your own organization, Google has many lines of business challenges which AI can help solve. Learn how Google is using its own AI technologies to improve customer experience and product differentiation while increasing operational efficiencies and empowering its employees with AI-driven insights for better decision making. Hear from different business leaders in this panel session which will address some of the top GenAI use cases for Marketing, Customer Support, HR and Sales.

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.

Working with the agility and flexibility of a digital native or a big tech innovator can feel like an impossible mountain to climb for traditional enterprises. But empowering your teams with the right tools, like generative AI, can make this vision a reality. Join this session to learn how your organization can adopt a more collaborative mindset and begin to identify your road map to embracing generative AI. Hear from two customers who have embarked on their journey of a new way to work and glean insights from their lessons learned in adopting Gemini AI in Google Workspace.

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.

Any new technology brings potential new risks, and generative AI is no exception. In this session, we will cut through the FUD around gen AI deployments - helping you understand the real risks, both existing and novel, with deploying AI systems in the cloud. We’ll also provide a framework for how to support the safe use of AI in your organization, so that security, privacy, and risk concerns, real and imagined, can be addressed effectively without slowing business velocity.

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.

The automotive industry is undergoing a seismic shift fueled by Industry 4.0 and cloud innovation. Join us for a panel discussion with CISOs and security leaders from Ford, VW, and PwC that will delve into the strategic role the cloud takes in automotive digital transformation. You’ll gain an understanding of how the automotive industry faces risks unique to itself. The panel will share candid experiences with their own cloud adoption, including best practices, challenges, and benefits, as well as highlight prominent cybersecurity threats facing the industry, such as ransomware, data theft, supply-chain attacks, and operational disruptions.

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.

AlloyDB is a fully PostgreSQL-compatible database, ready for top-tier workloads, and for modernizing legacy proprietary databases in the Cloud. Powered by Google-embedded storage for superior performance with full PostgreSQL compatibility, AlloyDB offers the best of the cloud with scale-out architecture, a 99.99% no-nonsense-availability SLA, intelligent caching, and ML-enabled adaptive systems that simplify database management. In this session, we’ll cover what’s new in AlloyDB, plus deep-dive into the technology that powers it.

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.

Discover how government agencies are leveraging Google Workspace and AI to empower collaboration, boost efficiency, and drive transformative change. Explore innovative use cases where AI improves information access with enterprise search solutions and supports website development. Learn how these tools allow teams to seamlessly work, breaking down language barriers and fostering connections – regardless of location.

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.

It’s more important than ever for organizations to create a culture of learning where employees are encouraged to continually learn and grow. This can lead to numerous benefits for the organization, like increased innovation, improved employee satisfaction, and reduced turnover. Erin Rifkin, Managing Director of Cloud Learning Services, will share an overview of our learning principles. She’ll also share specific examples of both formal and informal learning opportunities, and those which have leveraged generative AI.

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.

Tune in to learn how you can fight piracy during live events by blocking pirated streams in real time with Service Extensions and Media CDN. Please note: seating is limited and on a first-come, first served basis; standing areas are available

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.

Join us as we examine a small-to-medium-sized business CapEx to OpEx transformation with Cloud Range, a cyber-security services company. Learn how they migrated their self-hosted VMWare environment to Google Cloud VMware Engine (GCVE) in a matter of days with minimal resourcing. It’s your classic cloud success story featuring architecture exploration, lessons learned, and what they would have done differently if given the chance. If you are running VMware workloads and looking to improve operational efficiency, this session is for you.

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.

A hands-on coding session and deep dive for connecting Gemini to real-world systems, data, and APIs with Function Calling and Reasoning Engine. Function calling helps developers build online generative AI applications that have access to the latest data and information. We'll dive into practical use cases like using natural language to interact with SQL databases, automating complex workflows, and enhancing your chatbots with real-time data. You'll be equipped to connect LLMs to any API or system and extend the capabilities of what LLMs can do.

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.

Learn how Wayfair is harnessing the power of machine learning and data to make it easier for customers to find the exact home products they’re looking for with Snorkel AI on Google Cloud. You’ll find out how highly accurate product tags can be extracted from supplier-provided labels and product images to clean and enrich online catalogs. This delivers higher-quality content for customers and the ability to quickly adapt as customer searches evolve.

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.

Google Chat is modern, AI-powered, and included with Google Workspace. More businesses are making the switch to Chat, and this session will give decision-makers and technical teams the information they need to get started, covering topics such as data migrating, user readiness, and cross-platform collaboration.

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.

Artificial intelligence (AI) is revolutionizing the way we approach security operations – allowing defenders to elevate their skills and boost productivity by accelerating threat detection, investigation, and response. AI isn’t a future concept: It’s here and available, with early user feedback showing that AI can reduce the time required for common analyst tasks such as triaging complex cases by 7x. In this session, we’ll dive into the real-world applications of AI in Security Operations with hands-on demonstrations and case studies.

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.

In the workplace the diversity of your “squad” can influence pay, promotion, and progress – and yet so many of us fail to diversify. In Squad Goals we get real and discuss the challenges we face in developing authentic relationships outside of our comfort zones, why we tend to gravitate to specific groups, and how we can override our default behaviors to develop winning squads. In addition to the discussion, participants will have an opportunity to take a diversity assessment and map gaps in their current squad to strengthen their networks.

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.

Discover the power of gen AI in boosting developer productivity and innovation. Through in-depth demos, we'll showcase how to use gen AI to enhance developer productivity across the software development lifecycle. You’ll also learn how to easily build production-grade gen AI applications using Google Cloud technologies and your favorite ecosystem tooling. We’ll share the latest releases and features across many of your familiar developer products such as Gemini Code Assist, Firebase, and more. Additionally, our customers will share their firsthand experiences using AI to accelerate time-to- market.

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.

Join us for an insightful session that explores the exciting future of Google Cloud‘s managed databases, including Cloud SQL, AlloyDB, and Spanner. Vector search capabilities deeply integrated into operational databases enable powerful enterprise generative AI apps. Additionally, learn how AI has the potential to revolutionize the way applications interact with databases. We will delve into exciting frontiers: Natural language processing in databases, and app migration with large language model-powered code migration.

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.

Explore Highmark Health's journey with Google Cloud Consulting to overcome interoperability challenges and enhance patient care. This session covers the impactful use of Google Cloud technologies in delivering personalized healthcare experiences and streamlining clinical decision-making. Join us for this Mini Talk at 'Meet the Experts, hosted by Google Cloud Consulting' at Expo. Seating is limited and on a first-come, first served basis; standing areas are available.

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.

Deploying AI models at scale demands high-performance inference capabilities. Google Cloud offers a range of cloud tensor processing units (TPUs) and NVIDIA-powered graphics processing unit (GPU) VMs. This session will guide you through the key considerations for choosing TPUs and GPUs for your inference needs. Explore the strengths of each accelerator for various workloads like large language models and generative AI models. Discover how to deploy and optimize your inference pipeline on Google Cloud using TPUs or GPUs. Understand the cost implications and explore cost-optimization strategies.

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.

Join CNA Insurance and TCS as they explore the impact of AI to foster innovation, drive growth, improve operational efficiency, and enhance the customer experience in financial services. These market leaders will examine the key imperatives, strategies, and challenges to adopt AI at scale and share best practices to deliver value.

By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.

Harnessing AI's power or falling behind? Join this critical panel as industry leaders dissect generative AI, the game-changer reshaping your reality. Learn how to personalize experiences, unlock efficiencies, and unleash new revenue streams. Craft your winning AI strategy and secure your future in the age of intelligent creation.

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.

Join AI startup founders from around the world as they share their perspective on the startup landscape.

In this must-attend session for startup leaders, join Rodrigo Bobrow, Founder of Meistrari, Arun Subramaniyan, Founder & CEO of Articul8 AI, Anjan Umamaheswaran Bhojarajan, Chief Business Officer at HealthifyMe, and Timur Momedov, Co-Founder and CTO of VEED as they discuss macro trends and the biggest startup opportunities and challenges they see in 2024. They’ll share how AI continues to disrupt the startup landscape and how leaders should be thinking about their cloud investments over the next year.

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.

The excitement of generative AI has captured the imagination of developers around the world. To achieve value, customers have to confront the hard reality of what it takes to put models into production. Vertex AI provides capabilities specific to gen AI, including prompt management, tuning, evaluation, and model monitoring to help customers to put gen AI use cases into production. Learn how these capabilities can help accelerate your ability to get the most out of gen AI and how customers have used them successfully for a return on investment.

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.

Drowning in platform complexity and multicloud chaos? Most networking staff are overloaded and developers shouldn't have to wait days or weeks to get the network configured to start app development projects. Service-centric networking empowers developers by delivering secure, seamless connectivity between workloads and services across hybrid and multicloud. Let us show you how with demos, use cases and case studies! Join us to modernize and simplify networking processes for distributed app development and help your teams move faster.

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.

Introduces new GCS management features and shares best practices to solve customers' goals of cost optimization, security and governance at billions of objects scale. Demos and details of Storage Insights Datasets, generating insights with Gemini and new data movement feature. Plus, learn directly from Recursion Pharma about their real-world success managing Cloud Storage at scale.

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.