Business leaders are demanding clear evidence that data investments are generating real business value — not just summaries of how many dashboards or datasets live in your analytics environment. This session will equip you with practical, proven methods — like business value maps and usage analytics — to uncover, measure, and clearly communicate the true business impact of your data and analytics initiatives. You’ll leave with the tools and language you need to lead ROI conversations, defend your strategy, and secure ongoing investment.

In this session, we'll delve into how AI is reshaping the landscape for leading brands. We'll examine the concrete ways AI is being used to enhance marketing effectiveness, drive operational efficiency, and build sophisticated agentic systems. We'll showcase how Google Cloud's AI solutions can enable brands to gain actionable insights from data, automate complex processes, and create seamless, personalized customer experiences. Learn how to unlock the power of AI to elevate your brand's performance and achieve sustainable growth.

Join us for an insightful discussion with executives from leading companies, as they share their strategies for scaling Gen AI. Discover how these industry leaders are revolutionizing business processes, enhancing customer experiences, and driving innovation. Gain practical insights into Gen AI applications, scaling challenges, and solutions that have led to significant efficiency gains and competitive advantages. Explore future trends in Gen AI, including advancements in machine learning, data integration, and ethical considerations. Don't miss this opportunity to stay ahead and unlock new opportunities for your business.

This Session is hosted by a Google Cloud Next Sponsor.
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Google stands at the forefront of innovation and AI across its many divisions. Hear from Google executives about the impact of the Gemini Era, how AI is shaping the future of business and how enterprise executives can boldly approach innovation.

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