Mars Wrigley shares how Google Cloud Cortex Framework, in partnership with EPAM Systems, accelerated their marketing measurement strategies. By using pre-built data connectors and models, Mars quickly ingested media data into the cloud, merging it with sales data from a key retailer. This enabled real-time insights into how media investments drove sales lifts. The solution created a foundation for cloud-based innovation, helping assign value to marketing strategies that drive tangible business results.
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