Self-serve analytics promises speed. But without clear guidance, it often leads to hidden obstacles like cluttered dashboards, runaway costs, and a loss of trust in the data. Add AI to the mix, and those faults become fractures. In this session, we'll unpack why self-serve efforts stall, with lessons from real-world teams at Shopify and Tableau. We’ll also explore how BetterHelp uses dbt alongside Euno’s lineage and usage insights to declutter, cut compute costs, and determine which data assets and reports teams (and AI agents) can trust.

Learn how a rapidly growing software development firm transformed their legacy data analytics approach by embracing analytics engineering with dbt and Looker. In this video, Johnathan Brooks of 4 Mile Analytics outlines the complementary benefits of these tools and discusses design patterns and analytics engineering principles that enable strong data governance, increased agility and scalability, while decreasing maintenance overhead.