Discover how Microsoft Marketplace empowers your agent strategy—whether you build, buy, or blend. Explore trade-offs in control, speed, cost, and governance, and learn how to align agent choices with business outcomes. See real-world examples of custom copilots and partner-led solutions, and get practical guidance for scaling AI responsibly and profitably within the Microsoft ecosystem.
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Speaker
Felipe Ospina
1
talks
Sr. Product Marketing Manager
Microsoft
Felipe Ospina brings over seven years of expertise in cloud marketplaces, guiding digital transformation and optimizing cloud strategy. Beginning his career as a product manager, he led customers through marketplace adoption and solution integration. Now a senior product marketing manager, he leads marketplace category strategy and shapes how solutions are positioned and delivered, serving as a trusted advisor to software companies, field sellers, and enterprise customers to unlock marketplace value and drive cost efficiency, scalability, and growth.
Bio from: Microsoft Ignite 2025
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