Discover how Microsoft Marketplace empowers your agent strategy—whether you build, buy, or blend. Explore trade-offs in control, speed, cost, and governance, and learn how to align agent choices with business outcomes. See real-world examples of custom copilots and partner-led solutions, and get practical guidance for scaling AI responsibly and profitably within the Microsoft ecosystem.
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Speaker
Felipe Ospina
2
talks
Sr. Product Marketing Manager
Microsoft
Felipe Ospina brings over seven years of expertise in cloud marketplaces, guiding digital transformation and optimizing cloud strategy. Beginning his career as a product manager, he led customers through marketplace adoption and solution integration. Now a senior product marketing manager, he leads marketplace category strategy and shapes how solutions are positioned and delivered, serving as a trusted advisor to software companies, field sellers, and enterprise customers to unlock marketplace value and drive cost efficiency, scalability, and growth.
Bio from: Microsoft Ignite 2025
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The Microsoft commercial marketplace is the most comprehensive marketplace to optimize your entire cloud portfolio. With a wide range of offerings covering categories like AI, security, and business applications, as well as tailored solutions for industry-specific needs such as healthcare and financial services, our marketplace streamlines your cloud operations, maximizing the value of your cloud investments and fostering innovation.
To learn more, please check out these resources: * https://aka.ms/Ignite23CollectionsOD25 * https://Azure.com/marketplace * https://aka.ms/marketplacecustomerdocs * https://www.youtube.com/watch?v=QrmQKVlksJs
𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀: * Felipe Ospina * Tricia Apperson * Will Kearl
𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗜𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻: This video is one of many sessions delivered for the Microsoft Ignite 2023 event. View sessions on-demand and learn more about Microsoft Ignite at https://ignite.microsoft.com
OD25 | English (US) | AI & Apps