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Speaker

Russell Marks

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Assistant Vice President - Fraud AT&T

Russell Marks is focused on managing risk and creating value through building transformative technology and the culture that embraces it. As part of the cross-functional risk management team, Russell leads critical technology and transformation projects (utilizing Databricks!). With a team of over 500 dedicated “fraud fighters”, Russell leads from ideation, through communication and into change management to realize meaningful results. Russell has a degree in Journalism from the University of Missouri for honed communication skills, an MBA from the University of Illinois to understand the P&L, and an Executive Education certificate from Harvard Business School in Leading Change, studying the research behind why change succeeds or fails.

Bio from: Data + AI Summit 2025

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Telco Reimagined: Real-World Journeys in Data and AI for Customer Experience Transformation

How are today’s leading telecom operators transforming customer experience at scale with data and AI? Join us for an inspiring fireside chat with senior leaders from Optus, Plume and AT&T as they share their transformation stories — from the first steps to major milestones and the tangible business impact achieved with Databricks’ Data Intelligence Platform. You’ll hear firsthand how these forward-thinking CSP’s are driving measurable outcomes through unified data, machine learning and AI. Discover the high-impact use cases they’re prioritizing — like proactive care and hyper-personalization — and gain insight into their bold vision for the future of customer experience in telecom. Whether you're just beginning your AI journey or scaling to new heights, this session offers an authentic look at what’s working, what’s next and how data and AI are helping telecoms lead in a competitive landscape.