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Mark Austin

Speaker

Mark Austin

7

talks

VP Data Science AT&T

Dr. Mark Austin currently leads a large team of data scientists, developers, and automation specialists within AT&T’s Chief Data & AI Office, applying Gen AI, data science, and ML across Fraud, Network and Field Operations, Consumer Services, Security, Supply Chain, and corporate functions. His teams have launched GenAI platforms across AT&T, including the Ask AT&T GenAI platform that serves over 100,000 employees and contractors, processes billions of tokens daily, and supports hundreds of production use cases, plus an automation center of excellence that manages over 3,000 bots company-wide. With 30 years of experience, he has held diverse leadership roles and has contributed to technology planning across multiple regions, chaired industry standards committees, and authored five books, published 20+ peer-reviewed papers, and holds over 130 patents. He is based in Plano, Texas, and his technical leadership is complemented by notable research honors such as the Sigma Xi Thesis Award for his cellular systems work at Georgia Tech. His early work includes solutions for large-scale routing problems, closed-loop AI classification, recommendation engines, and computer vision improvements that enhanced productivity and automation across the organization.

Bio from: Microsoft Ignite 2025

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AT&T accelerates IT transformation with agentic AI

Global enterprises are under pressure to boost productivity, accelerate innovation and lower costs, all while managing complex technology landscapes. Multi-agent AI systems are essential to revolutionizing IT delivery and how industry leaders drive business value. In this session, hear from one of the world’s largest telcos on how they are partnering with Microsoft and IBM to deploy agentic AI to build more resilient and available IT systems that can accelerate innovation at scale.

AI agent architectures, pitfalls and real-world business impact

Enterprise teams are rapidly adopting AI agents to streamline operations and unlock new value. This panel brings together customers and partners to share how they’ve built and scaled AI apps using open frameworks and Azure services. Learn how they’ve tackled real-world production challenges—security, orchestration, reliability—and hear how they overcame blockers to deliver measurable business impact through agentic innovation.

Delivered in a silent stage breakout.

Mark Austin (AT&T) and John Maio (CSX) share how they are using data and AI to drive customer experience transformation and operational efficiency at scale. From AT&T’s enterprise-wide GenAI platform and data democratization to CSX’s modernization of its data estate and real-time analytics, this session, enabled by Infosys and Microsoft, explores how purposeful AI adoption turns complex operations into intelligent, adaptive enterprises..

Accelerate Impact in Every Industry with Agentic AI and Shared Learnings

What does it take to turn AI innovation into measurable business impact?

Join Kathleen Mitford, Corporate Vice President of Industry Marketing at Microsoft, for a conversation with industry leaders transforming their organizations with agentic AI.

Hear how they started, what’s driving results, and how ideas and learnings from one industry can inspire another—helping you move from experimentation to impact and become Frontier with AI.

Delivered in a silent stage breakout.

Telco Reimagined: Real-World Journeys in Data and AI for Customer Experience Transformation

How are today’s leading telecom operators transforming customer experience at scale with data and AI? Join us for an inspiring fireside chat with senior leaders from Optus, Plume and AT&T as they share their transformation stories — from the first steps to major milestones and the tangible business impact achieved with Databricks’ Data Intelligence Platform. You’ll hear firsthand how these forward-thinking CSP’s are driving measurable outcomes through unified data, machine learning and AI. Discover the high-impact use cases they’re prioritizing — like proactive care and hyper-personalization — and gain insight into their bold vision for the future of customer experience in telecom. Whether you're just beginning your AI journey or scaling to new heights, this session offers an authentic look at what’s working, what’s next and how data and AI are helping telecoms lead in a competitive landscape.

How AT&T delivers RAG at scale | BRK104

What does RAG at scale look like? When building your own copilot, how do you know your application is delivering the responses as designed? Join our session with AT&T, where Mark will share how they built a RAG knowledge management platform on Azure AI Search, powering hundreds of GenAI applications across the organization. We will show how RAG quality is measured, and the variety of use cases built on top of this RAG platform. See what RAG at scale truly looks like in production.

𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀: * Mark Austin * Ben Tezcan

𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗜𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻: This is one of many sessions from the Microsoft Ignite 2024 event. View even more sessions on-demand and learn about Microsoft Ignite at https://ignite.microsoft.com

BRK104 | English (US) | AI

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