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Nick Heron leads marketing and AI analytics at Bilt. He is passionate about bridging the gap between raw data and customer experiences by activating well modelled data in customer-facing products. Nick built data models and activation capabilities to power a million-agent recommendation system and train advertising networks to acquire high-intent customers.
Bio from: dbt Coalesce 2025
Talks & appearances
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Bilt Rewards turned their dbt project into a natural language interface. By connecting their semantic layer and underlying data warehouse to an LLM, business users and data analysts can ask real business questions and get trusted and creative insights. This session shows how they modeled their data for AI, how they kept accuracy intact, and increased data driven conversations across the business.