Pepijn Richter serves as the General Manager for Microsoft for Industry, leading product management across sectors like manufacturing, retail, financial services, and government. With a diverse background spanning technology, logistics, automotive, and education, Pepijn champions artificial intelligence to drive digital transformation, focusing on solutions such as Copilot-driven tools for retail and AI-powered insights for sustainable agriculture. Their leadership emphasizes bridging strategy with execution, collaborating with partners to develop impactful, industry-aligned copilot and agent offerings that address real-world challenges in areas like regulatory compliance and digital infrastructure resilience. .