All too often, both individuals and organizations hoard the most prized asset in the digital ecosystem: data. This has led to different types of data — such as those tied to ad revenue, subscriptions, content engagement and customer profiles — being kept in silos, to be managed via disparate point solutions. Operating in this way means businesses never get a comprehensive view of their customers, leading to missed opportunities to drive personalized experiences, increase revenues, boost retention and remain privacy-compliant.