Business initiatives succeed when data-driven decisions consistently guide business outcomes. ZenOptics invites Mark Emery, Group Data & Analytics Manager - GAP Group and Toby Pearson, UK Managing Partner - Projective Group to share their knowledge and experiences. Attendees will gain valuable insights on how to rein in analytics chaos, improve user experience, organize analytics for easy access and discovery, foster success of the overall information strategy using an analytics catalog, and the importance of analytics governance to drive trust, achieve cost transparency, and risk reduction.
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Mark Emery
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Mark Emery, Group Data & Analytics Manager at GAP Group; the UK’s largest independent equipment hire company. He is responsible for developing and executing data-driven strategies that support business growth and operational excellence. Mark brings a wealth of experience in analytics leadership, with a particular focus on data architecture and governance, process automation, and strategic insight generation. Through his work, he has successfully led initiatives that enhance data literacy, optimise performance, and embed analytics into core decision-making processes across the organisation.
Bio from: gartner-data-analytics-uk-2025
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