Discover how Microsoft Marketplace empowers your agent strategy—whether you build, buy, or blend. Explore trade-offs in control, speed, cost, and governance, and learn how to align agent choices with business outcomes. See real-world examples of custom copilots and partner-led solutions, and get practical guidance for scaling AI responsibly and profitably within the Microsoft ecosystem.
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Ragnar Pitla
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Ragnar Pitla is an AI Evangelist and Architect at Microsoft, where he helps enterprises adopt AI-first strategies across Dynamics 365 and Copilot. He is the author of AI-First Enterprise Architecture, guiding leaders on how to reimagine business systems in the era of AI. Ragnar also drives GTM and AI Center of Excellence transformation programs, shaping how organizations scale AI across ERP and CRM.
Bio from: Microsoft Ignite 2025
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