In this session you will learn how to use data to identify and act on untapped opportunities such as funding, cross-sell/up-sell, internal usage, and more. These hacks can help unlock hidden revenue opportunities and build a roadmap to maximize profitability. By the end of this session you will understand how Partner Command Center helps you take command of your Microsoft Partnership.
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M
Speaker
Michelle Elston
2
talks
Michelle is a Partner Profitability Director at The Partner Masters, leading a team dedicated to supporting Microsoft Partners. The team develops and implements tailored strategic roadmaps designed to identify growth opportunities, drive revenue, leverage Microsoft funding, and enhance Partner visibility within the Microsoft ecosystem. Her goal is to empower every Microsoft partner to achieve maximum profitability in their Microsoft partnership.
Bio from: Microsoft Ignite 2025
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with
Matt Soseman
(The Partner Masters)
,
Michelle Elston
(The Partner Masters)
,
Justin Slagle
(The Partner Masters Corp)
How are you using data to drive your Microsoft partnership and profitability? In this session you will learn how to use data to identify and act on opportunities that are left on the table; from funding to cross-sell/up-sell, internal usage, and much more. These hacks can help unlock hidden revenue opportunities and build a roadmap to maximize profitability. By the end of this session you will understand how Partner Command Center helps you take command of your Microsoft Partnership.