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Peter Laflin

Speaker

Peter Laflin

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Chief Data Officer Morrisons

Peter has over 20 years of experience creating value from data. Peter joined Morrisons in 2019 to set up the Data Science function from scratch. Over time, he has merged Data Science capability into the broader data team and now directs the group-wide Governance, Architecture, Engineering, Science, and AI functions. Before Morrisons, Peter has worked as a Data Scientist in the advertising industry, helping brands extract value from their data by studying human behaviour and how it can be influenced through advertising campaigns. Peter is an applied mathematician who is actively involved in leveraging new mathematical techniques for value in commercial settings.

Bio from: Big Data LDN 2025

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Morrisons are driving business transformation with data, in part through near real-time ingestion of disparate datasets, which enable centralised critical actionable data within Google Cloud, but also operationally, by focussing on outcome driven data teams. Learn how being data driven is challenging, how data volume can be problematic, but also how the benefits of available live data enable success and aid future business growth.