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Ashley Sherwood

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Principal Analytics Engineer HubSpot

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The missing link: Design as a daily activity

What does it mean to "be technical"? What makes a great analytics engineer? How can individuals "develop technically", how can managers "foster technical growth", and how can companies "hire technical people"? It's crucial to understand the component skills that build into great analytics engineering outcomes.

As it turns out, it's not so different from how fashion designers go from prompt to runway look. Join Ashley Sherwood (HubSpot) as she breaks down the parallels between fashion design and analytics engineering work and how small daily design decisions can compound to a massive impact on data teams' abilities to grow their skills and serve stakeholders.

Check the slides here: https://docs.google.com/presentation/d/1HDzAzHhWy4q_cXASB1F3EfTWivWlijCRu5e-CIbaXqI/edit?usp=sharing

Coalesce 2023 is coming! Register for free at https://coalesce.getdbt.com/.

Ashley is a Principal Analytics Engineer at Hubspot, and has helped lead their implementation of dbt. Ashley makes unique connections in her writing and work. On her Substack, "syntax error at or near ❤️," Ashley might be found comparing growing companies to butterflies, or going deep on how to accommodate sensitive people in the workplace. In this conversation with Tristan & Julia, Ashley dives into the nuts and bolts of her trajectory pushing data innovation forward at Hubspot. For full show notes and to read 6+ years of back issues of the podcast's companion newsletter, head to https://roundup.getdbt.com.  The Analytics Engineering Podcast is sponsored by dbt Labs.