In this presentation, we showcase Reckitt’s journey to develop and implement a state-of-the-art Gen AI platform, designed to transform enterprise operations starting with the marketing function. We will explore the unique technical challenges encountered and the innovative architectural solutions employed to overcome them. Attendees will gain insights into how cutting-edge Gen AI technologies were integrated to meet Reckitt’s specific needs. This session will not only highlight the transformative impacts on Reckitt’s marketing operations but also serve as a blueprint for AI-driven innovation in the Consumer Goods sector, demonstrating a successful model of partnership in technology and business transformation.