To achieve success, it’s essential to establish effective governance, standardise enterprise practices, and balance overall goals with the needs of individual business units. Governance provides a structured framework for analytics and decision-making, while standardisation enhances efficiency by establishing common practices. Together, these elements promote a culture of transparency and accountability, enabling organizations to adapt to change and drive sustainable growth.
In this session, I’ll share how Elsevier’s well-executed Master Data Management strategy helped us strike that balance.
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Speaker
Sue Geuens
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talks
Sue is the proverbial “dataholic,” and it shows. Being able to assist organisations both large and small to not just understand their data and why it is so imperative to manage it, but to also work out their best route to achieve this, is the reason Sue gets up and “goes to work” each day. Whether she needs to dive into the weeds with the data analysts and quality auditors to look at their data or talk to the C-level team about their data challenges and successes, she enjoys each and every part of this growing professional industry.
Bio from: gartner-data-analytics-uk-2025
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