At Virgin Media O2, we believe that strong processes and culture matter more than any individual tool. In this talk, we’ll share how we’ve applied DevOps and software engineering principles to transform our data capabilities and enable true data modernization at scale. We’ll take you behind the scenes of how these practices shaped the design and delivery of our enterprise Data Mesh, with dbt at its core, empowering our teams to move faster, build trust in data, and fully embrace a modern, decentralized approach.