In today’s episode, we are joined by Boris Berenberg. Boris is VP of Product at Modus Create, a digital transformation consulting firm aimed at helping clients build competitive advantage through digital innovation.
We talk about:
How Modus works and the problems it solves.Boris’ background and how he got into building products.Finding the optimal sweet spot between growth and efficiency.Redefining your target audience and customer needs.The importance of go-to-market for products.The various phases of thinking through a successful product.The importance of quality content in SaaS.
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