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Marco Vene

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Automating Content Creation with LLMs: A Journey from Manual to AI-Driven Excellence

In the fast-paced realm of travel experiences, GetYourGuide encountered the challenge of maintaining consistent, high-quality content across its global marketplace. Manual content creation by suppliers often resulted in inconsistencies and errors, negatively impacting conversion rates. To address this, we leveraged large language models (LLMs) to automate content generation, ensuring uniformity and accuracy. This talk will explore our innovative approach, including the development of fine-tuned models for generating key text sections and the use of Function Calling GPT API for structured data. A pivotal aspect of our solution was the creation of an LLM evaluator to detect and correct hallucinations, thereby improving factual accuracy. Through A/B testing, we demonstrated that AI-driven content led to fewer defects and increased bookings. Attendees will gain insights into training data refinement, prompt engineering, and deploying AI at scale, offering valuable lessons for automating content creation across industries.