Kayt Button is a Data Product Manager at Ofcom. She began her academic career in biotech research undertaking a PhD in biopesticide formulation. After developing a lifelong condition and accompanying disability, she had to stop her research. After learning to live with her disability, she worked in partnership with her husband in their Geodemographic consultancy and returned to university to attain her Master's in GIS. After deciding she wanted a change, she worked in the third sector before returning to university to complete a PhD in Environmental History. Since then, she has worked for Ofgem, DHSC and is now employed at Ofcom, where she was in the Data Management Office and now works across data products, amongst other projects. A fundamental desire to seek data to be used as evidence has always underpinned my work. I believe there is a right way and many wrong ways to do this. If done right, it doesn’t add value; it provides value, and when combined with other data, the value increases. In my product management, I want to help unlock this value from our data and provide that to everyone who needs it.