The data world has long been divided, with data engineers and data scientists working in silos. This fragmentation creates a long, difficult journey from raw data to machine learning models. We've unified these worlds through the Google Cloud and dbt partnership. In this session, we'll show you an end-to-end workflow that simplifies data to AI journey. The availability of dbt Cloud on Google Cloud Marketplace streamlines getting started, and its integration with BigQuery's new Apache Iceberg tables creates an open foundation. We'll also highlight how BigQuery DataFrames' integration with dbt Python models lets you perform complex data science at scale, all within a single, streamlined process. Join us to learn how to build a unified data and AI platform with dbt on Google Cloud.

McDonald’s is advancing its AI capabilities and achieving transformative business outcomes with Collibra and Google Cloud Gemini. By integrating a multi-cloud, multi-data platform with unified data governance for AI, McDonald’s is reducing governance fragmentation, activating unused data, and addressing AI deployment risks. This session examines how McDonald's utilizes Collibra and Google Cloud's data and AI technologies to quickly implement innovative solutions and improve customer, restaurant team, and employee experiences.

Creating captivating generative AI analytics demos is easy. But building a product that consistently delivers value and handles real-life data complexity is challenging. In fact, only 3%-10% of companies effectively utilize LLMs for production. Learn how Cox 2M, the commercial IoT division of Cox Communications has become able to make smarter, faster business decisions using one of the few production-ready implementations of generative AI. Please note: seating is limited and on a first-come, first served basis; standing areas are available

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