Leveraging the power of RudderStack and dbt, Canadian Football League’s (CFL) data team abstracts the complexity of data in the warehouse and provides their marketing team with highly targeted audiences across a large variety of platforms and data sources. During this session we’ll hear how CFL went from manually sharing CSV files to modeling targeted segments, directly focused on OKRs, in their warehouse.

Speakers: Eric Dodds, Head of Product Marketing, RudderStack; Dave Musambi, Sr. Director, Business Intelligence, Canadian Football League

Register for Coalesce at https://coalesce.getdbt.com