Speaker: Tulika Bhatt (Senior Data Engineer at Netflix)

This tech talk is a part of the Data Engineering Open Forum at Netflix 2024. Netflix generates approximately 18 billion impressions daily. These impressions significantly influence a viewer’s browsing experience, as they are essential for powering video ranker algorithms and computing adaptive pages, With the evolution of user interfaces to be more responsive to in-session interactions, coupled with the growing demand for real-time adaptive recommendations, it has become highly imperative that these impressions are provided on a near real-time basis. This talk will delve into the creative solutions Netflix deploys to manage this high-volume, real-time data requirement while balancing scalability and cost.

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