Discover how agentic experiences transform marketing by embedding intelligent agents into existing workflows in M365 Copilot. This session uses industry examples to explore Adobe and Microsoft technical integrations for secure, brand-compliant, and personalized customer journeys. Learn how AI-driven segmentation, targeting, and measurement reduce overhead, optimize customer journey creation and orchestration, and drive loyalty, all illustrated through real-life industry examples
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Speaker
Siddhartha Srivastava
2
talks
Sr Product Manager
Adobe
Siddhartha Srivastava is a Senior Product Manager leading the partner ecosystem for Digital Experience at Adobe, focusing on developing capabilities that drive value for mutual customers. He brings experience across product evangelism, sales, and close collaboration with customers in ANZ, APAC, and the US. An engineer at heart, Siddhartha began his career as a software engineer and later earned an MBA from a leading institute in India.
Bio from: Microsoft Ignite 2025
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Discover Adobe's AI-first strategy to get ahead of the challenges of surging content demands, evolving discovery and engagement, and disconnected technologies. Explore examples in this session that show how teams working on marketing specific use cases can leverage Adobe and Microsoft’s interoperable AI tools with Microsoft Foundry to connect workflows, expand team capacity, deliver personalization at scale with enterprise-grade trust and controls.