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Cherry Tian

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Marketing Department Leader - Workspace Group

Cherry Tian is a senior marketing leader with over 17 years’ experience, currently leading the Marketing department at Workspace Group, an established provider of flexible work spaces for over 4,000 bright businesses in London. Her remit covers brand strategy and advertising, social media, digital performance marketing, customer insights, customer engagement, and property marketing. Prior to Workspace Group, Cherry held senior brand and marketing positions in a range of different businesses, including ClearScore, UniDAYS, NatWest Group, eBay, and Ladbrokes.

Bio from: Big Data LDN 2024

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"Are you ready to revolutionize how you handle data? Join us to discover how the Workspace

Group, a leading provider of flexible office spaces in London, transformed their data processes to create and enhance marketing materials more efficiently and cost effectively. As Workspace Group’s portfolio has expanded, they faced growing challenges in managing their property and unit information accurately and timely. To address these challenges, they have used FME to support data integration, automation, digitisation and standardisation. Recently, the combined power of FME and Generative AI have helped to transform the way digital assets are attributed and marketing materials are created. Learn how they have automated manual tasks to improve efficiency, freeing up time for their team to focus on more important projects. Join us to learn how FME can transform your data processes, connect diverse sources, and automate workflows. Don’t miss this chance to see how your organisation can achieve similar success and optimise your data workflows with AI and FME.