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Vidya Subramanian

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Applied Machine Learning for Data Science Practitioners

A single-volume reference on data science techniques for evaluating and solving business problems using Applied Machine Learning (ML). Applied Machine Learning for Data Science Practitioners offers a practical, step-by-step guide to building end-to-end ML solutions for real-world business challenges, empowering data science practitioners to make informed decisions and select the right techniques for any use case. Unlike many data science books that focus on popular algorithms and coding, this book takes a holistic approach. It equips you with the knowledge to evaluate a range of techniques and algorithms. The book balances theoretical concepts with practical examples to illustrate key concepts, derive insights, and demonstrate applications. In addition to code snippets and reviewing output, the book provides guidance on interpreting results. This book is an essential resource if you are looking to elevate your understanding of ML and your technical capabilities, combining theoretical and practical coding examples. A basic understanding of using data to solve business problems, high school-level math and statistics, and basic Python coding skills are assumed. Written by a recognized data science expert, Applied Machine Learning for Data Science Practitioners covers essential topics, including: Data Science Fundamentals that provide you with an overview of core concepts, laying the foundation for understanding ML. Data Preparation covers the process of framing ML problems and preparing data and features for modeling. ML Problem Solving introduces you to a range of ML algorithms, including Regression, Classification, Ranking, Clustering, Patterns, Time Series, and Anomaly Detection. Model Optimization explores frameworks, decision trees, and ensemble methods to enhance performance and guide the selection of the most effective model. ML Ethics addresses ethical considerations, including fairness, accountability, transparency, and ethics. Model Deployment and Monitoring focuses on production deployment, performance monitoring, and adapting to model drift.

Adobe Analytics with SiteCatalyst Classroom in a Book

In digital marketing, your goal is to funnel your potential customers from the point of making them aware of your website, through engagement and conversion, and ultimately retaining them as loyal customers. Your strategies must be based on careful analysis so you know what is working for you at each stage. Adobe Analytics with SiteCatalyst Classroom in a Book teaches effective techniques for using Adobe SiteCatalyst to establish and measure key performance indicators (KPIs) tailored to your business and website. For each phase of marketing funnel analytics, author Vidya Subramanian walks you through multiple reports, showing you how to interpret the data and highlighting implementation details that affect data quality. With this essential guide, you’ll learn to optimize your web analytics results with SiteCatalyst. Adobe Analytics with SiteCatalyst Classroom in a Book contains 10 lessons. The book covers the basics of learning Adobe SiteCatalyst and provides countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you. Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does—an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts. ..