Microsoft’s AI Agent Framework is redefining how media organizations deploy, manage, and scale intelligent workflows. In this session, we’ll dive into how autonomous agents are being used to optimize supply chains, enrich content, and unify data across platforms. Explore deployment models, governance strategies, and use cases that demonstrate how agentic AI delivers measurable impact—from faster time-to-market to smarter audience engagement.

The blueprint for the next era of media is being drawn by organizations that fuse human creativity with AI. These pioneers are scaling innovation by embedding agentic AI across the content lifecycle—from personalized experiences to autonomous production. Learn how media leaders are empowering creators, streamlining workflows, and unlocking new monetization—and why the AI choices made today will define tomorrow’s competitive edge.