Discover how Microsoft and top media partners are reshaping Media & Entertainment with AI and the Microsoft Cloud. Learn how Azure, Fabric, and generative AI are powering faster content creation, smarter workflows, and immersive audience experiences—featuring real-world innovations in storytelling, distribution, and monetization.

Microsoft’s AI Agent Framework is redefining how media organizations deploy, manage, and scale intelligent workflows. In this session, we’ll dive into how autonomous agents are being used to optimize supply chains, enrich content, and unify data across platforms. Explore deployment models, governance strategies, and use cases that demonstrate how agentic AI delivers measurable impact—from faster time-to-market to smarter audience engagement.