Using algorithms for marketing is now a common practice—but there are significant concerns about their ethical implications and how they can interact with consumers. In this talk, NYU's Jose Mendoza offers a state-of-the-art review of ethical algorithms in marketing, focusing on the latest research, industry initiatives, and best practices.
Attendees will learn about transparency and accountability in algorithmic decision-making; the need for diversity and inclusion in algorithm development; and the role of marketers in ensuring that algorithms are ethical and responsible. We will also explore the challenges and opportunities of using ethical algorithms in marketing and how businesses can leverage these algorithms to drive positive change.
Come to this session for a understanding of the ethical considerations surrounding algorithmic decision-making in marketing and contemporary practices and developments.