AI/BI Genie has transformed self-service analytics for the Databricks Marketing team. This user-friendly conversational AI tool empowers marketers to perform advanced data analysis using natural language — no SQL required. By reducing reliance on data teams, Genie increases productivity and enables faster, data-driven decisions across the organization. But realizing Genie’s full potential takes more than just turning it on. In this session, we’ll share the end-to-end journey of implementing Genie for over 200 marketing users, including lessons learned, best practices and the real business impact of this Databricks-on-Databricks solution. Learn how Genie democratizes data access, enhances insight generation and streamlines decision-making at scale.