Anna Prinz explains why quality should not be treated as something to verify at the end. She shows how teams design for failure via overloaded delivery pipelines, unclear Definition of Ready/Done, and quality gates that protect brands instead of designing systems. The talk connects Conway’s Law, Toyota Flow, Theory of Constraints, and queuing theory to explain why quality comes from how the system runs, not from inspection. You’ll learn to: use shift-left testing, Define Ready/Done to create quality before code is written; apply WIP limits, flow control and queue management to prevent technical debt; read overload signals in your pipeline to avoid shipping faster that slows delivery. The focus is on building a delivery system that produces quality on purpose, not rescuing it at the end.