Mariia had worked with different companies: big & small, those who do everything in-house and those who hire agencies and partners for every little thing, those who are just entering the market as well as those, who shape & lead the market.

Websites come in many types, styles, and budgets. Each website, be it a news site, an online store or a personal blog, has its own performance indicators. These may include the number of unique visitors, average order value, conversion rate etc. Web analytics systems are aimed to help track those indicators, analyze them and make decisions. But how you can trust them if the data collection process is screwed and data is scattered. During this speech, you'll get a checklist for your project that covers all the main mistakes in the project settings and analysis. Save your time and learn from the mistakes other teams have already made.

The market is changing rapidly and old approaches are losing their effectiveness. It becomes essential to determine any changes in a timely manner and establish the new direction for the efforts. Based on historical data, the value of which is not always immediately obvious, you can observe what is changing in the behavior of your users. Decision makers have little time and lots of data to work with. I'll show how you can get your questions answered on the basis of complete data, without asking for data analysts' help.