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Kristyn Maddox

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Kristyn Maddox is the Director of Product Marketing for the Microsoft Marketplace, with over a decade of experience driving ecosystem growth strategies. She leads high-impact go-to-market initiatives that connect product innovation with partner ecosystems, driving scalable growth through Marketplace and co-sell acceleration. Kristyn is an expert in cloud commerce, known for translating complexity into clarity and helping teams unlock new revenue channels. Her work is deeply rooted in channel strategy and partner success, supporting organizations in delivering collaborative, customer-centric solutions. With a strong track record in tech and a passion for ecosystem innovation, Kristyn brings sharp insight and energy to every stage of the product journey.

Bio from: Microsoft Ignite 2025

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Microsoft Marketplace is central to our partner go-to-market strategy. Join this session to learn how to maximize success through Marketplace—whether driving product-led growth, scaling via the channel, or targeting enterprise sales. We’ll share Microsoft’s top recommendations to strengthen your alliance and accelerate results.