with
Val Kroll
,
Julie Hoyer
,
Tim Wilson
(Analytics Power Hour - Columbus (OH)
,
Jim Novo
(The Drilling Down Project)
,
Moe Kiss
(Canva)
,
Michael Helbling
(Search Discovery)
Back by popular demand: attribution! This time, we brought in an adult on the subject: Jim Novo of The Drilling Down Project. A lot of questions get tackled in this episode: Should "gut feel" ever trump "the data?" Which is a better analogy for attribution: PV=nRT or the distillation of bourbon? Will this podcast ever have flawless audio quality? These questions and more definitively answered. All in under 52 minutes.