With the end of third-party cookies rapidly approaching, it's time to look ahead. How will we handle attribution reporting in the future? What possibilities do we, as marketing analysts, actually have? Jente delves into the various approaches you can adopt, from Marketing Mix Modeling to Data Clean Rooms and conversion modeling.

Our industry is changing rapidly: tracking standards are under pressure, consumers are more privacy conscious and legislators are trying to regain control of big tech.

Marketing automation, machine learning models, customer data platforms; at least one of these is included in your company’s ambitions for 2020. But is you analytics implementation prepared for it? Many companies struggle to implement ambitious data projects because of a lack of data standards and ownership, specialy in the digital analytics sphere.