Guide customers from first AI pilot into becoming a Frontier Firm with a CSP ready playbook across the 3 frontiers: no code, low code, and pro code. Make your practice flow seamlessly from quick wins to scaled solutions across the Microsoft AI stack. Map triggers to packaged offers and monetization paths, lead as customer zero, and maximize Microsoft investments and GTM resources. Leave with best practices, case studies, and 16 research backed playcards for SMB and Corporate.
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Speaker
Fede Pacheco
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Fede is a creative problem solver who thrives on turning abstract ideas into actionable strategies. As a Senior Partner Marketing Manager at Microsoft, Fede brings a collaborative spirit and a global perspective to every initiative. Currently focused on Copilot, Fede is helping partners unlock the power of AI to transform customer experiences and drive innovation. Known for blending design thinking with empathy and experimentation, Fede leads with curiosity and clarity: whether launching new campaigns or reimagining how partners engage with Microsoft technologies. Based in Seattle and rooted in Costa Rica, Fede’s approach is people-first, purpose-driven, and always infused with a touch of storytelling.
Bio from: Microsoft Ignite 2025
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