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Speaker

David Boyle

2

talks

Audience Strategies

David has 20+ years of experience using technology to develop audience intelligence and strategy capabilities, primarily in the creative industries. His work has changed the culture and economics of the world’s most prestigious entertainment and luxury brands, including EMI Music, HarperCollins Publishers, BBC, MasterClass and Harrods. David runs Audience Strategies, an agency that helps brands use a deep understanding of their audiences to drive growth. David co-authors the PROMPT book series, which offers practical guidance on applying language models in professional contexts. He has extensive experience helping professionals across various industries successfully incorporate AI into their work. He has worked with marketers, CEOs, strategists, market researchers, innovation experts, psychotherapists, screenwriters, songwriters, creative writers and many more! Through customized training programs, David has empowered some of the world's largest companies to transform their work using artificial intelligence.

Bio from: Data Universe 2024

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In this session, analytics expert and renowned AI author David Boyle will take the audience on a fascinating journey into applied AI. We'll explore how language models like ChatGPT are revolutionizing analytics, sharing dozens of practical examples of how AI is transforming data interpretation, decision-making, and communication.

We'll explore using these tools in planning analytics to generate hypotheses and analytical strategies. David will demonstrate GPT-4's Code Interpreter executing complex data tasks like cleaning and analysis, allowing attendees to see firsthand see the iterative nature of working with AI: How it can write code, perform analysis, and refine outputs based on feedback.

Finally, we'll look at bringing insights to life. AI can turn complex findings into compelling stories for decision-makers. It can generate visualizations, interpret results, and translate technical terms into actionable business insights. This helps close the gap between data teams and leadership by serving as a mediator.

This session will be far more than a simple demonstration of AI's capabilities, but instead offer a roadmap for harnessing AI's power to revolutionize your work. Join David to consider the broader implications of AI in decision-making and how to integrate these tools into your workflows.

Join data nerd and business strategist David Boyle to hear how and where artificial intelligence is driving business data-driven transformation.

Combining more than two decades of experience pioneering data-driven change at global brands like EMI Music, HarperCollins, BBC, MasterClass and Harrods with a crazy 18 months of experience as a leading author and consultant on the role of language models in many of the world’s leading companies, David will share his perspective on the role of AI relative to other forms of data / insight / analytics in business transformation.

Expect fascinating case studies highlighting how AI has redefined business strategies and unlocked new growth. Discover strategies for capitalizing on AI to overcome industry challenges, open new market opportunities, and transform culture and commerce. And hear about a failure or two along the way. 

You'll leave with a new outlook on AI's potential, ready to embrace AI as the driving force for your data strategy.