Speaker

Rick Schultz

Activities

2

talks

CMO Databricks

Rick Schultz is Chief Marketing Officer at Databricks, where he leads global marketing across product marketing, demand generation, branding and creative, global communications, events, field marketing, and community evangelism. Before joining Databricks in 2017, he was Senior Vice President of Marketing at Alteryx, helping grow the company from Series A to pre-IPO and from 100 customers to over 2,200. He previously led technology product marketing at Oracle (2008–2012), driving positioning and demand generation for a $6 billion portfolio of database, analytics, security, and management products. He holds a BS in Finance from UC Berkeley’s Haas School of Business.

Bio from: Data + AI Summit 2025

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Talks & appearances

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Pacers Sports and Entertainment and Databricks

2025-06-12 · Data + AI Summit 2025 Watch

talk

with Ari Kaplan (Databricks) , Jared Chavez (Pacers Sports & Entertainment) , Rick Schultz (Databricks)

AI/ML Databricks Marketing

The Pacers Sports Group has had an amazing year. The Indianapolis Pacers in the NBA finals for the first time in 25 years. The Fever are setting attendance and viewership records with WNBA celebrity Caitlin Clark. Hear how they have transformed their data and AI capabilities for marketing, fan behavior insights, season ticket propensity models, and democratization to their non-technical personas. And receiving a 12,000x cost reduction down to just $8 a year switching to Databricks.

Marketing Data + AI Leaders Forum

2025-06-10 · Data + AI Summit 2025 Watch

talk

with Derek Slager (Amperity) , Dan Morris (Databricks) , Calen Holbrooks (Airtable) , Bryan Saftler (Databricks) , Elizabeth Dobbs (Databricks) , David Geisinger (Deloitte) , Kristen Brophy (ThredUp) , Joyce Hwang (Dropbox) , Zeynep Inanoglu Ozdemir (Atlassian Pty Ltd.) , Alex Dean (Snowplow) , Rick Schultz (Databricks) , Bryce Peake (Domino's) , Julie Foley Long (Grammarly)

AI/ML Databricks Marketing

Join us Tuesday June 10th, 9:10-12:10 PM PT Hosted by Databricks CMO, Rick Schultz, hear from executives and speakers at PetSmart, Valentino, Domino’s, AirTable, Dropbox, ThredUp, Grammarly, Deloitte, and more. Come for actionable strategies and real-world examples: Hear from marketing experts on how to build data and AI-driven marketing organizations. Learn how Databricks Marketing supercharges impact using the Data Intelligence Platform; scaling personalization, building more efficient campaigns, and empowering marketers to self-serve insights.