A rigorous apples-to-apples benchmark between PyMC-Marketing and Google’s Meridian for Marketing Mix Modeling, covering default priors, model structures, and synthetic datasets that simulate everything from startups to global enterprises. Includes speed, accuracy, scalability comparisons and practical recommendations for choosing the MMM library.
talk-data.com
Speaker
Dr. Luca Fiaschi
1
talks
Partner
PyMC Labs
Dr. Luca Fiaschi is a partner at PyMC Labs, a leading Bayesian consultancy, where he develops applications of Bayesian inference and Generative AI for 500+ companies. With 15+ years of leadership in AI, data science, and analytics, he has scaled and guided teams across Mistplay, HelloFresh, Stitch Fix, Alibaba, and Rocket Internet, driving breakthroughs in personalization, marketing optimization, and causal modeling. His core expertise spans ML/AI, MLOps, data platform engineering, and data-driven pricing strategies. He holds a PhD in Computer Science/ML from Heidelberg University, underscoring a deep foundation in machine learning and data science.
Bio from: [Online] PyMC-Marketing vs. Google Meridian: A Scientific Benchmark for MMM
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