David Keens

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Vice President of Solutions EMEA Acxiom

David (pronouns he/him/his) is the Vice President of Solutions EMEA for Acxiom, the Interpublic Group business that enables people-based marketing everywhere. A lifelong tech geek and futurist, David has worked in marketing, technology and data for over 25 years. David has led the technical approach for many IPG clients across financial services, telecommunications and travel verticals. David's commitment to diversity and inclusion is a cornerstone of his leadership. As a co-chair of Acxiom's LGBTQ+ business resource group and an active Acxiom's DE&I Council member, he is dedicated to fostering an inclusive work environment. He also volunteers as a STEM Ambassador, sharing his passion for technology with students in Milton Keynes, and is a member of the British Computer Society.

Bio from: Big Data LDN 2025

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Using Real Time Analytics to Make the Right Decisions at the Right Time (Travel perspective)

2025-09-25 · Big Data LDN 2025

Face To Face

with Teresa Nebuloni (Expedia Group) , Dominic Hodgin (MAG Airport Group) , Spencer Jaffy (AmexGBT) , David Keens (Acxiom)

Analytics

In travel, every second counts and missed signals can mean missed opportunities. This expert panel of Women in Data® leaders will explore how real-time analytics is reshaping decision-making across the travel industry at every stage, from streamlining internal operations to improving the passenger experience.

Whether you're taking your proverbial first steps or are light years ahead leading your own data team, we can guarantee there will be something for everyone to connect to and reflect on whilst also discovering how live insights are helping drive data-led decision makers to act faster, smarter, and with greater impact.

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