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Marcela Granados

Speaker

Marcela Granados

2

talks

Global Head of Insurance ProServ Databricks

Marcela Granados is Databricks Global Head of Insurance and Professional Services. With more than 17 years in the insurance industry across Commercial, Personal Lines, Life & Annuities, she has experience across the insurance value chain including claims, underwriting, pricing, marketing, and actuarial science. She sets the strategy for Databricks' engagement with its 224 insurance customers, including speaking at Databricks and external conferences, influencing the product roadmap and solution accelerators, and leading Executive Briefings with senior stakeholders among customers and prospects.

Bio from: Data + AI Summit 2025

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Beyond Chatbots: Building Autonomous Insurance Applications With Agentic AI Framework

The insurance industry is at the crossroads of digital transformation, facing challenges from market competition and customer expectations. While conventional ML applications have historically provided capabilities in this domain, the emergence of Agentic AI frameworks presents a revolutionary opportunity to build truly autonomous insurance applications. We will address issues related to data governance and quality while discussing how to monitor/evaluate fine-tune models. We'll demonstrate the application of the agentic framework in the insurance context and how these autonomous agents can work collaboratively to handle complex insurance workflows — from submission intake and risk evaluation to expedited quote generation. This session demonstrates how to architect intelligent insurance solutions using Databricks Mosaic AI agentic core components including Unity Catalog, Playground, model evaluation/guardrails, privacy filters, AI functions and AI/BI Genie.

From Prediction to Prevention: Transforming Risk Management in Insurance

Protecting insurers against emerging threats is critical. This session reveals how leading companies use Databricks’ Data Intelligence Platform to transform risk management, enhance fraud detection, and ensure compliance. Learn how advanced analytics, AI, and machine learning process vast data in real time to identify risks and mitigate threats. Industry leaders will share strategies for building resilient operations that protect against financial losses and reputational harm. Key takeaways: AI-powered fraud prevention using anomaly detection and predictive analytics Real-time risk assessment models integrating IoT, behavioral, and external data Strategies for robust compliance and governance with operational efficiency Discover how data intelligence is revolutionizing insurance risk management and safeguarding the industry’s future.