AI and dbt unlocks the potential for any data analyst to work like full-stack dbt developers. But without the right guardrails, that freedom can quickly turn into chaos and technical debt. At WHOOP, we embraced analyst autonomy, and scaled it responsibly. In this session, you’ll learn how we empowered analysts to build in dbt while protecting data quality, staying aligned with the broader team, and avoiding technical debt. If you’re looking to give analysts more ownership without giving up control, this session will show you how to get there.