Enterprises who deploy data observability report fewer and shorter incidents due to data quality issues. However, deploying data observability widely within an enterprise can be daunting, especially for teams who have experienced a heavy lift when rolling out other data governance technologies. This talk will review the top challenges enterprises will face when pursuing a data observability initiative, and a mix of process and technology solutions that can mitigate them to speed up time to value so data governance teams can show business-facing results quickly.