Unlocking insights often requires data collaboration between different organizations, which raises important questions about privacy and data security. Learn how Google and one of our customers use confidential computing solutions to apply new approaches to data security, isolation, and transparency – all through the use of Confidential Computing and Trusted Execution Environments (TEEs). TEEs can transform privacy obligations into real-world, technical solutions that enable businesses of all sizes to thrive while respecting people’s privacy.

Legacy third-party cookie-based approaches are crumbling, leaving advertisers scrambling for a future-proof solution. But fear not: This session explores the potential of Google Cloud's Confidential Space, a cutting-edge technology that unlocks privacy-preserving adtech solutions, supports Privacy Sandbox and paves the way for a thriving advertising ecosystem. You’ll learn tons of real-world examples from leading adtech companies.

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