Legacy third-party cookie-based approaches are crumbling, leaving advertisers scrambling for a future-proof solution. But fear not: This session explores the potential of Google Cloud's Confidential Space, a cutting-edge technology that unlocks privacy-preserving adtech solutions, supports Privacy Sandbox and paves the way for a thriving advertising ecosystem. You’ll learn tons of real-world examples from leading adtech companies.

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.