Legacy third-party cookie-based approaches are crumbling, leaving advertisers scrambling for a future-proof solution. But fear not: This session explores the potential of Google Cloud's Confidential Space, a cutting-edge technology that unlocks privacy-preserving adtech solutions, supports Privacy Sandbox and paves the way for a thriving advertising ecosystem. You’ll learn tons of real-world examples from leading adtech companies.

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Google Cloud is the best place to run AI and modernize, but sometimes due to regulation, latency, or data sensitivity, you may need to harness the power of Google Cloud outside of our public regions. Join us to learn how to run AI and modernize anywhere - from the edge, to sovereign, to cross-cloud. Also, we’ll show you how Gemini is revolutionizing how you operate your cloud - from troubleshooting your Networking and Storage, to optimizing it for compliance.

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In today's complex and changing geopolitical landscape, robust security and compliance are not just technical requirements – they are business imperatives. Discover how Google Distributed Cloud Hosted (GDC Hosted) delivers multi-layered security and enables compliance across your on-premises infrastructure – helping protect your sensitive data, mitigate risks, and satisfy regulatory demands, while delivering on new AI-enabled workloads.

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.