Industry leaders from Adaptavist and Givaudan will share insights into their data stack and maturity, the importance of data observability, and who should own it internally. They will discuss their journey to securing buy-in for data observability, offer advice for organizations beginning their journey, and explore the future role of automation and AI in this space.
talk-data.com
Speaker
Salma Bakouk
2
talks
CEO and Founder
Sifflet
Salma Bakouk is the CEO and co-founder of Sifflet, the leading holistic data observability platform. Since launching the company in 2021, she has been dedicated to building trust in data for her clients. With deep expertise in developing scalable data pipelines and implementing advanced analytics solutions, Salma has positioned Sifflet as a frontrunner in the data observability space. Before founding Sifflet, she served as an Executive Director at Goldman Sachs, where she honed her skills in managing complex data and analytics projects.
Bio from: Big Data & AI Paris 2025
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Talks & appearances
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In this talk, Pete from Penguin Random House will introduce his 3 E's theory, highlighting the critical steps of Establishing a data structure, Enabling teams, and Exploiting results for optimal impact. He'll delve into how trust in both data and process, underpinned by data observability, is essential for transforming data skepticism into meaningful collaboration.