Salma Bakouk is the CEO and co-founder of Sifflet, the leading holistic data observability platform. Since launching the company in 2021, she has been dedicated to building trust in data for her clients. With deep expertise in developing scalable data pipelines and implementing advanced analytics solutions, Salma has positioned Sifflet as a frontrunner in the data observability space. Before founding Sifflet, she served as an Executive Director at Goldman Sachs, where she honed her skills in managing complex data and analytics projects.